Case Studies
PostageApp
Making Email from Web Apps Easy
PostageApp was created by The Working Group to make sending personalized, transactional or event driven emails from web apps easier. We partnered with TWG for strategy and design of all touchpoints of the PostageApp brand, creating a fun and approachable design system for an otherwise very utilitarian developer tool.
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Logo Exploration
Research and brainstorming lead to a multitude of logo concepts, focusing on the obvious relationship between mail and the post office, along with other iconic postal marks, such as cancellation stamps, carrier pigeons and air mail labels.
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Completed Logomark
The chosen logo for PostageApp employs the traditional postal red and blue, paired with bold typography. The diagonal striping references mailing envelopes in a subtle way, while framing the entire mark into a compact square shape.
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Website Wireframes
We worked with TWG on site planning and content strategy, our efforts culminating in clear and concise website wireframes to help guide copywriting, marketing efforts, and the next design phase.
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Website Design – Home
Strong type hierarchies help lead the user through to key information on the PostageApp home page. Loose illustrations and diagrams add a level of approachability and whimsy, while providing a quick overview of how PostageApp works.
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Website Design – Plans & Pricing Grid
The carrier pigeon concept uncovered in the logo exploration phase shines with the different plans: egg, carrier pigeon, falcon, owl, and eagle. Attention to detail in the user interactions help to create a more enjoyable purchasing experience.
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Website Design – How it Works
We often design and develop multiple page templates for different types of content to help create visual interest and maintain the user's attention when browsing.
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Illustration
Origami-inspired bird illustrations bring in the carrier pigeon and delivery concept. They also play on the idea of paper vs. digital mail.
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Web App Design
We were able to lend a non-developer viewpoint to the app ux and interface, creating something intuitive with a low learning curve. Advanced features are worked in so that they can be organically discovered when the time is right for the user.
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Business Cards and T-shirts
Supporting PostageApp printed materials make use of the custom illustrations and colour palette.
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Vizible Corporation
Pioneers of Digital Interfacing
Vizible was an early front-runner in digital 3D interfacing with online media. Their patented ‘cell’ technology was a container and visual platform for websites, video, audio, RSS feeds and still images alike.
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Sketching & Ideation
We love energetic sketching. Informed by creative briefs and rooted in market and conceptual research, it provides identity design campaigns the required fundamentals for insight and success.
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Logo Convergence
Certain sketched concepts will prove themselves worthy of refinement and finesse. It is in this convergent stage where ideas are more fully developed, vetted for communicative effectiveness and tested in application.
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Completed Logomark
Vizible’s completed logo depicts all media and information as a Roman dodecahedron, framed by a window of subjectivity. An expression of the company's ‘cell’ technology and the morphic nature of human experience.
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Corporate Website Design
Vizible’s corporate website uses the logo as a keystone in the design grid. This provides structure for content and ensures the identity’s prominence.
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Stationery
The core elements of Vizible’s printed stationery package.
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Desktop Background
A number of large posters and workstation desktop graphics were produced to inspire employees and partners.
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Supporting Product Logomarks
Supporting marks were developed for software products and internal developer tools. These marks needed to be rooted in the main Vizible identity, while also communicating messages specific to their deployment.
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Vizible Labs Wordpress Site
This design was created to support Vizible Labs, a testing ground for innovations and the announcement other news and successes.
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Cicada Design Inc.
Leaders in Design Visualization
Cicada Design tells compelling 3D stories about complex projects, ranging from large-scale urban design to minutely detailed furniture.
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Sketching & Ideation
Conceptual research based on a creative brief developed with the client lead to exploration focused on iconic and typographic integrations of cicada themed imagery.
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Logo Convergence
It is at this stage that we clean up and fully develop the most successful ideas uncovered in the sketching process. In this case, delicate typography and the incorporation of subtle wing venations were brought to life digitally.
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Completed Wordmark
Distilling the most successful elements of the exploration down into a single mark is always a challenge. Cicada’s completed logo features delicate custom typography with an integrated, ownable wing icon contained within the lowercase a.
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Portfolio Website Design – Home
Cicada’s extensive portfolio is showcased in a manageable way on one page, with additional content hidden in carousels and expanding areas, along with external project pages.
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Portfolio Website Design – Case Studies
A sticky navigation at the top allows for easy browsing between the different sections and the peekaboo effect creates an engaging tension. Clean grid variations help distinguish between the different types of content.
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Portfolio Website Design – About
A content management system allows for easy updates that the client can complete in-house, keeping content fresh.
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Supporting Print Brochures
By utilizing a more vertical brochure size, landscape images could be displayed comfortably on double page spreads, while accommodating extreme vertical images easily.
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Stationery
The exclusion of colour from the Cicada stationery suite keeps everything clean and confident feeling. When looking at the stationery and print brochures together, the images pop against the clean backgrounds.
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