blogTO has been a fixture in the Toronto media landscape since 2004. The site currently reaches 7,500,000 users every month, plus more on social media.
Our relationship with the blogTO team started in 2015 with a new visual identity and major website and web app design overhaul. Since then our focus has shifted to supporting brand collateral and social media assets to amplify the launch of new video content. Our work provides a contemporary design foundation that elevates blogTO’s steady stream of posts to its massive audience on a daily basis.
The primary web property uses a wide range of responsive templates to highlight local culture and news content. Informative articles, restaurant listing reviews, Best Of lists, and other site pages were viewed over 250 million times in 2019.
Our designs for these web templates successfully blend content flexibility and visual appeal in a way that keeps users engaged. Encouraging users to explore the site greatly impacts ad impressions and generates compelling metrics for the blogTO sales team.
Photo by Martyn
“Studio Function has been blogTO’s design partner since 2015. Vivian and Frank are a valuable external design resource that provide senior guidance and a fresh perspective as we continue to grow and expand our content offerings.”
Founder & Publisher
Social media is a major pillar of blogTO’s brand presence. These properties have greatly expanded the company’s impressive reach. Social posts require thoughtful templates to ensure quality and consistency as new content is shared across multiple channels. Video art direction and the generation of motion graphics for the @blogTO Instagram were key assets delivered by our studio.