Studio Function is Vivian Hui, Frank Maidens & Ryan McLaren

Our studio enhances the brand credibility of growing companies with outstanding visual design services.

We are a small, senior design team that helps guide clients through difficult periods of identity transformation and market repositioning.

Selected Work

Case Studies

About us

Frank Maidens, Vivian Hui, Ryan McLaren

Design for love

Function is a Toronto-based design studio focused on the propagation of meaningful solutions to a variety of communication design challenges.

Brand definition, visual identity, messaging strategy, contemporary web solutions, and digital product design are all passions. We understand and respond to the ever-changing nature of the design landscape to create real value for our clients. In short, we design for business, we design for love.

Request a quote


Coral Community (by Juno College) logo design

A space for everyone

Coral is a recently launched community & coworking space by Juno (YC S19). Located at Queen & Spadina, Coral aims to be an inclusive third place for the Toronto tech community. Frank and Vivian have been working closely with the team at Juno College since 2012 to develop a rich brand language spanning visual identity, responsive web, print, and social media materials.

We love collaborating with passionate entrepreneurs, growth stage startups, and established businesses to create or re-energize brand identities. Our team moves quickly and offers valuable insights from an external perspective. Email us and let’s get started.


Transforming hospital care

Launched in 2022, Signal 1 is a clinical AI company formed out of a partnership between Unity Health Toronto & Layer 6, bringing together their deep clinical and technical expertise. Their end-to-end AI service helps clinical staff provide more timely, more personalized, and more consistent care to save lives. Frank and Vivian are proud to have created the visual identity and supporting digital materials for Signal 1’s launch.

Learn more


From the sketchbook

Foam delight: micro pattern displacement & subsurface scattering in Cinema 4D
View sketch  ☞

Walking cubes: lifelike motion procedurally generated in Cinema 4D with XPresso
View sketch  ☞

Sunshine flow: generative flow field animated with After Effects
View sketch  ☞