Studio Function is Vivian Hui, Frank Maidens & Ryan McLaren

Our studio enhances the brand credibility of growing companies with outstanding visual design services.

We are a small, senior design team that helps guide clients through difficult periods of identity transformation and market repositioning.

Selected Work

Case Studies

About us

Frank Maidens, Vivian Hui, Ryan McLaren

Design for love

Function is a Toronto-based design studio focused on the propagation of meaningful solutions to a variety of communication design challenges.

Brand definition, visual identity, messaging strategy, contemporary web solutions, and digital product design are all passions. We understand and respond to the ever-changing nature of the design landscape to create real value for our clients. In short, we design for business, we design for love.

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Juno College logo design

Accessible tech education

Juno College (YC S19) is a recently launched rebrand of HackerYou – a diverse, welcoming community training people to quickly find careers in tech. Frank and Vivian have been working closely with the team since 2012 to develop a rich brand language spanning visual identity, responsive web properties, and print & social media materials. This relaunch provides a solid brand foundation for Juno as they continue to disrupt higher education over the next decade.

We love collaborating with passionate entrepreneurs, growth stage startups, and established businesses to create or re-energize brand identities. Our team moves quickly and offers valuable insights from an external perspective. Email us and let’s get started.


Toronto in motion

blogTO is the leading authority for what’s on in Toronto and compelling video content has become one of the primary ways this independent media company connects with millions of viewers on social media. Engagement metrics and opportunities for expanding relationships with advertisers rely on crafted motion design to build audiences and sustain interest. Frank and Vivian are proud to have an ongoing relationship with blogTO that focuses on the exploration and delivery of contemporary visual treatments.

View all @blogTO videos

Rants & raves

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From the blog

How to hire a good design team
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Typography tips for a better user experience
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The (not so) secret benefits of hiring an external design team
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Design for people, not yourself
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