This is a guide that describes the business of logo design and provides tips for the successful creation, presentation, and delivery of a visual identity.
It’s an overview of our creative process here at Studio Function, combined with recommendations on how to effectively communicate the value of design.
Creative Professionals — with an interest in visual communication who want to include logo design as part of their service offering.
Clients & Entrepreneurs — who want more tools to assess the quality of design work, or become more deeply involved in design conversations.
Project Managers, Marketers, Sales Professionals — who want to better understand the design process and the benefits of visual consistency when applied to brand collateral.
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Studio Function