Studio Function

Layer 6
(TD Bank Group)

Layer 6 is dedicated to solving some of the world’s biggest challenges with transparent and accountable artificial intelligence systems. Acquired by TD Bank Group in 2018, the company blends deep learning research with practical deployments to improve the lives of millions of Canadians, and countless more internationally.

They required a new visual identity and web presence to establish a better position in the competitive landscape and encourage top-tier ML talent to join their rapidly expanding team.

Layer 6 visual identity elements showcasing company team member statistics and brand typography
Layer 6 visual identity elements showcasing company team member statistics and brand typography

“Studio Function was instrumental in helping our team transition to a new visual identity and web presence. Frank and Vivian have a thorough discovery process and produced lots of exciting creative for our review. We couldn’t be happier with the results and recommend their identity services to any company looking for growth.”

Portrait of Tomi Poutanen, Co-founder of Layer 6 and Chief AI Officer of TD Bank

Tomi Poutanen
Co-founder, Layer 6
Chief AI Officer, TD Bank

Layer 6 presentation slide design that demonstrates brand identity design exploration and co-branding with TD Bank
TD Bank co-branded lanyard design featuring Layer 6 logo Tradeshow booth design concept for Layer 6 and TD Bank featuring prominent logo design and large linear elements
TD Bank co-branded lanyard design featuring Layer 6 logo Tradeshow booth design concept for Layer 6 and TD Bank featuring prominent logo design and large linear elements

Our studio developed a meaningful visual language to reflect the concepts and processes of deep learning. Thoughtful typography, brand colours, and stylized visual elements were created to resonate with machine learning scientists and other ML specialists. This approach has been successful, as the team has sustainably doubled in size since January 2019. Layer 6 has also been able to attract more PhD talent, which is a coveted resource in the ultra-competitive ML job market.

https://layer6.ai

Responsive website design for layer6.ai shown on four mobile devices
Responsive website design for layer6.ai shown on three mobile devices
Team stand-up meeting with team member wearing Layer 6 logo design on a hoodie

Photo via layer6.ai

Print and collateral design exploration for a Layer 6 team member welcome kit
Layer 6 branded swag paired with team member testimonial
Layer 6 branded swag paired with team member testimonial