Plaza Ventures is a forward-thinking venture capital firm focused on the innovation economy. Their contemporary funds connect growing technology companies with knowledgable Limited Partners to help shift the mountain of private capital from old-economy industries into tech.
PV engaged our studio to conduct a visual identity transformation, produce a refined messaging strategy, and create a new web presence to resonate with private investors and visionary entrepreneurs.
Plaza Ventures is community-oriented and believes success is derived from great relationships. The firm actively connects investors with company leadership to help all parties achieve a successful outcome. The website was designed to celebrate these relationships and accommodate future growth as PV brings new teams into the family.
Portfolio company cards and other company-specific layout elements anticipate content variability and allow brand colours to create vibrancy on the page.
Successful identity design finds a deeper connection between visual elements and creates harmony within those expressions. PV’s web presence unites typography, icon design, infographics, and photography with a sense of openness and transparency.
Thoughtful whitespace and well-structured layouts do more than improve the reading experience – these elements reflect the firm’s discipline, maturity, and credibility.