Founded in 2011 as Ladies Learning Code, this registered charity has helped over 600,000 Canadians develop a foundation of digital literacy. Canada Learning Code is now a national organization with educational programs tailored to maximize impact with specific communities and demographics.
Our studio helped the leadership team transition from a collection of programs to a more centralized national brand identity. This new design system required updated branding and messaging for the national entity, as well as a thoughtful strategy to ensure all program identities were presented in a consistent way.
“Studio Function has been our go-to branding partner since we founded Ladies Learning Code in 2011. Vivian and Frank have confidently guided us through multiple iterations of our visual identity – from the earliest representation of our workshops through to our national re-brand.
Their work has helped us understand and incorporate our community needs to distinctly position us at the forefront of tech education in Canada.”
Co-founder & CEO
Canada Learning Code
Ladies Learning Code branding & design — this chic and stylish art direction also feels accessible and tech-inspired. View our LLC design retrospective
Girls Learning Code branding & design — a simple and friendly visual language helps this identity communicate with contemporary confidence.
Kids Learning Code branding & design — similar to Girls Learning Code, this art direction maximizes communication with understated elements.
Teens Learning Code branding & design — a vibrant and charming art direction gives life to event materials and other promotional pieces.
Teachers Learning Code branding & design — this welcoming and energetic art direction features custom illustrations that bring life to collateral.
Canada Learning Code has an ambitious mission and requires the flexibility of a thoughtful design system. The integration of functional typography, dynamic colours, artful illustrations, and authentic images of real experiences all combine to make this identity system successful. The foundation established by our brand messaging and visual standards continue to direct the generation of new design materials throughout the brand family.