Studio Function

Visual Identity &
Logo Design

Great logo design blends simplicity and authenticity in a memorable way. Logos are the cornerstone of brand representation and combine with typography, colour, and other elements to form a visual identity. Well-executed identities help businesses connect with their audience and communicate with consistency, ensuring that a brand feels credible and trustworthy.

Logo design for Zion Cannabis Logo design for Zion Cannabis
Packaging design for a cannabis brand displaying dried flower and softgels
Web design and app design for a cannabis brand

Zion Cannabis — this thoughtfully understated identity seeks to elevate the company’s positioning in a heavily saturated and rapidly expanding nascent market.

Logo design for Freshdaily, parent company of blogTO Logo design for Freshdaily, parent company of blogTO
Social media marketing design for Freshdaily
Instagram story template design for Freshdaily

Freshdaily — this energetic identity represents a national media brand with an impressive audience across Canada. As the parent company of blogTO, these two entities share website templates and a general design ethos. View our blogTO case study

Logo design for Maple, getmaple Logo design for Maple, getmaple
Social media marketing design for getmaple, Maple Online Healthcare
Example packaging design for getmaple, Maple Online Healthcare

Maple Online Healthcare — this identity system combines distinct colours, charming illustrations, and contemporary typography to signal credibility and thoughtfully position the company in a rapid evolving competitive landscape. View our Maple case study

Logo design for SEC Logo design for SEC
Printed flyer design for SEC
Social media marketing design for SEC

Sexual Education Centre at University of Toronto — this bright and welcoming identity brings positive energy and high visibility to important sex ed content for UofT students.

Logo design for Layer 6 AI, TD Bank Group Logo design for Layer 6 AI. TD Bank Group
Branded website design for Layer 6 AI
Corporate stationery design for Layer 6 AI

Layer 6 (TD Bank Group) — this understated identity system blends technical precision with a memorable visual personality. Supporting linear elements represent the processes and concepts of contemporary machine learning. View our Layer 6 case study

Logo design for Canada Learning Code Logo design for Canada Learning Code
Marketing website design for Canada Learning Code
Report design for Canada Learning Code

Canada Learning Code — this identity builds upon the brand foundation established by Ladies Learning Code and introduces new colours and visual elements to represent the emerging digital landscapes in Canada. View our CLC case study

Logo design for Juno College of Technology, formerly HackerYou Logo design for Juno College of Technology, formerly HackerYou
Social media branding for Juno College, formerly HackerYou
Signage and out of home OOH design for Juno College, formerly HackerYou

Juno College of Technology (formerly HackerYou) — this dynamic identity system was created to resonate with Juno’s diverse audience of young learners and job seekers. A unique colour palette and extensive library of visual elements were provided to the internal design team. View our Juno case study

Logo design for Timecounts Logo design for Timecounts
Web app design and branding for Timecounts
Printed flyer design for Timecounts

Timecounts — this identity uses clear typography and confident whitespace to emphasize authentic brand photography and primary messaging. Its distinct brand icon is meaningful and memorable.

Logo design for Food & Water Institute Logo design for Food & Water Institute
Wordpress website design for Food & Water Institute
Branded corporate swag design for Food & Water Institute

Food & Water Institute — this welcoming identity provides an accessible and professional platform for important workshop announcements, industry reports, and other useful information.

Logo design for Marketmaker Magazine Logo design for Marketmaker Magazine
Print editorial design for Marketmaker Magazine
Digital product iOS app design for Marketmaker Magazine

Marketmaker Magazine — this identity system was created to successfully brand and display long-form content in various digital and printed contexts. A suite of colours, icons, photography guidelines, and editorial templates were produced to enhance each issue.

Logo design for Knock Oat oat milk Logo design for Knock Oat oat milk
Milk carton packaging design for Knock Oat oat milk
Milk bottle packaging design for Knock Oat oat milk

Knock Oat — this understated identity was created to reflect the purity and charm of the company’s product offerings. Flavour colour palettes, packaging guidelines, and photography art direction are all part of the brand’s visual language.

Logo design for Nascent Digital Logo design for Nascent Digital
Responsive web design for Nascent Digital
Branding on notebook showing logo icon design for Nascent Digital

Nascent — this identity was created to reflect the quality, transparency, professionalism, and collaborative spirit of one of Toronto’s preeminent app development agencies.

Related ebook

Logo Design Guide: Exploring the process and value of a visual identity

Read on Medium