Studio Function

Visual Identity &
Logo Design

Great logo design blends simplicity and authenticity in a memorable way. Logos are the cornerstone of brand representation and combine with typography, colour, and other elements to form a visual identity. Well-executed identities help businesses connect with their audience and communicate with consistency, ensuring that a brand feels credible and trustworthy.

Logo design for Atrium leadership development Logo design for Atrium leadership development
Web design for Toronto leadership development platform Atrium
Custom 3D modelled asset for Atrium, a Toronto-based leadership development program

Atrium — the identity for this Toronto-based leadership development platform integrates bespoke 3D renders and photography to establish a standout art direction within a saturated competitive landscape.

Logo design for Visually Speaking Inc. Logo design for Visually Speaking Inc.
Educational booklet design for Visually Speaking's line of Teaching Tales
Illustration art direction for Visually Speaking

Visually Speaking — this friendly and approachable identity focuses on a custom illustration art direction that can be extended throughout all curriculum touchpoints in print & digital.

Logo design for Signal 1 AI Branding and logo design for Signal 1 AI
Dark mode web design for Toronto healthcare AI startup Signal 1 AI
Branding and responsive web design for Signal 1 AI, a Toronto healthcare AI startup

Signal 1 — this identity for a Toronto-based healthcare AI startup embraces whitespace and meaningful motion graphics to emphasize impactful brand messaging.

Logo design for Swiftpost Logo design for Swiftpost
Custom illustration for Swiftpost, a Canadian shipping company
Responsive web design for Swiftpost, a Canadian shipping company

Swiftpost — this evolved identity system for a Canadian shipping company balances friendly visual elements with a professional and trustworthy art direction. View our Swiftpost case study

Logo design for Coral community space by Juno College in Toronto Logo design for Coral community space by Juno College in Toronto
Print design of event name badges for a community space in Toronto
Social media and visual identity design for a community and coworking space in Toronto

Coral Community (by Juno College) — this vibrant identity for an inclusion-driven coworking space is imbued with a welcoming, diverse, and energetic community spirit. View our Juno case study

Logo design for Zion Cannabis Logo design for Zion Cannabis
Packaging design for a cannabis brand displaying dried flower and softgels
Web design and app design for a cannabis brand

Zion Cannabis — this thoughtfully understated identity seeks to elevate the company’s positioning in a heavily saturated and rapidly expanding nascent market. View Zion e-commerce web design

Logo design for Maple, getmaple Logo design for Maple, getmaple
Social media marketing design for getmaple, Maple Online Healthcare
Example packaging design for getmaple, Maple Online Healthcare

Maple Online Healthcare — this identity system combines distinct colours, charming illustrations, and contemporary typography to signal credibility and thoughtfully position the company in a rapid evolving competitive landscape. View our Maple case study

Logo design for SEC Logo design for SEC
Printed flyer design for SEC
Social media marketing design for SEC

Sexual Education Centre at University of Toronto — this bright and welcoming identity brings positive energy and high visibility to important sex ed content for UofT students.

Logo design for Layer 6 AI, TD Bank Group Logo design for Layer 6 AI. TD Bank Group
Branded website design for Layer 6 AI
Corporate stationery design for Layer 6 AI

Layer 6 (TD Bank Group) — this understated identity system blends technical precision with a memorable visual personality. Supporting linear elements represent the processes and concepts of contemporary machine learning. View our Layer 6 case study

Logo design for Canada Learning Code Logo design for Canada Learning Code
Marketing website design for Canada Learning Code
Report design for Canada Learning Code

Canada Learning Code — this identity builds upon the brand foundation established by Ladies Learning Code and introduces new colours and visual elements to represent the emerging digital landscapes in Canada. View our CLC case study

Logo design for Juno College of Technology, formerly HackerYou Logo design for Juno College of Technology, formerly HackerYou
Social media branding for Juno College, formerly HackerYou
Signage and out of home OOH design for Juno College, formerly HackerYou

Juno College of Technology (formerly HackerYou) — this dynamic identity system was created to resonate with Juno’s diverse audience of young learners and job seekers. A unique colour palette and extensive library of visual elements were provided to the internal design team. View our Juno case study

Logo design for Timecounts Logo design for Timecounts
Web app design and branding for Timecounts
Printed flyer design for Timecounts

Timecounts — this identity uses clear typography and confident whitespace to emphasize authentic brand photography and primary messaging. Its distinct brand icon is meaningful and memorable. View Timecounts web app design

Logo design for Food & Water Institute Logo design for Food & Water Institute
Wordpress website design for Food & Water Institute
Branded corporate swag design for Food & Water Institute

Food & Water Institute — this welcoming identity provides an accessible and professional platform for important workshop announcements, industry reports, and other useful information.

Logo design for Marketmaker Magazine Logo design for Marketmaker Magazine
Print editorial design for Marketmaker Magazine
Digital product iOS app design for Marketmaker Magazine

Marketmaker Magazine — this identity system was created to successfully brand and display long-form content in various digital and printed contexts. A suite of colours, icons, photography guidelines, and editorial templates were produced to enhance each issue.

Related ebook

Logo Design Guide: Exploring the process and value of a visual identity

Read on Medium