Great logo design blends simplicity and authenticity in a memorable way. Logos are the cornerstone of brand representation and combine with typography, colour, and other elements to form a visual identity. Well-executed identities help businesses connect with their audience and communicate with consistency, ensuring that a brand feels credible and trustworthy.
Signal 1 — this identity for a Toronto-based healthcare AI startup embraces whitespace and meaningful motion graphics to emphasize impactful brand messaging.
Swiftpost — this evolved identity system for a Canadian shipping company balances friendly visual elements with a professional and trustworthy art direction. View our Swiftpost case study
Coral Community (by Juno College) — this vibrant identity for an inclusion-driven coworking space is imbued with a welcoming, diverse, and energetic community spirit. View our Juno case study
Zion Cannabis — this thoughtfully understated identity seeks to elevate the company’s positioning in a heavily saturated and rapidly expanding nascent market. View Zion e-commerce web design
Freshdaily — this energetic identity represents a national media brand with an impressive audience across Canada. As the parent company of blogTO, these two entities share website templates and a general design ethos. View our blogTO case study
Maple Online Healthcare — this identity system combines distinct colours, charming illustrations, and contemporary typography to signal credibility and thoughtfully position the company in a rapid evolving competitive landscape. View our Maple case study
Sexual Education Centre at University of Toronto — this bright and welcoming identity brings positive energy and high visibility to important sex ed content for UofT students.
Layer 6 (TD Bank Group) — this understated identity system blends technical precision with a memorable visual personality. Supporting linear elements represent the processes and concepts of contemporary machine learning. View our Layer 6 case study
Canada Learning Code — this identity builds upon the brand foundation established by Ladies Learning Code and introduces new colours and visual elements to represent the emerging digital landscapes in Canada. View our CLC case study
Juno College of Technology (formerly HackerYou) — this dynamic identity system was created to resonate with Juno’s diverse audience of young learners and job seekers. A unique colour palette and extensive library of visual elements were provided to the internal design team. View our Juno case study
Timecounts — this identity uses clear typography and confident whitespace to emphasize authentic brand photography and primary messaging. Its distinct brand icon is meaningful and memorable. View Timecounts web app design
Food & Water Institute — this welcoming identity provides an accessible and professional platform for important workshop announcements, industry reports, and other useful information.
Marketmaker Magazine — this identity system was created to successfully brand and display long-form content in various digital and printed contexts. A suite of colours, icons, photography guidelines, and editorial templates were produced to enhance each issue.
Knock Oat — this understated identity was created to reflect the purity and charm of the company’s product offerings. Flavour colour palettes, packaging guidelines, and photography art direction are all part of the brand’s visual language.
Nascent — this identity was created to reflect the quality, transparency, professionalism, and collaborative spirit of one of Toronto’s preeminent app development agencies.
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